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‘Dippy on Tour: A Natural History Adventure’ is a three-year UK-wide tour of the Museum’s iconic 26-metre-long Diplodocus cast, Dippy’ The tour was the brainchild of the Natural History Museum in partnership with the Garfield Weston Foundation.
The Natural History Museum’s ‘Dippy on Tour: A Natural History Adventure’ has won the Partnership of the Year award at the Museums and Heritage Awards 2019.
The awards celebrate innovative and ground-breaking initiatives from museums, galleries and heritage visitor attractions across the UK and overseas. There were 14 categories awarded on the night, of which the Natural History Museum was nominated for three.
‘Dippy on Tour: A Natural History Adventure’ is a three-year UK-wide tour of the Museum’s iconic 26-metre-long Diplodocus cast, ‘Dippy’. The tour was the brainchild of the Natural History Museum in partnership with the Garfield Weston Foundation. Judges were struck by the generosity of the partnership and praised the tour for being “enormously successful and brilliantly transformative for all involved”.
Dippy’s hosts in 2018 included Dorset County Museum (DCM), Birmingham Museum and Art Gallery (BMAG) and Ulster Museum in Belfast (UM). The partner venues each created a unique exhibition for the tour showcasing their natural history collections and worked closely with the internal teams at the Natural History Museum to deliver the partnership. The communications delivered by all partners reached over 78 million people.
The key aims of the partnership were to connect audiences with nature and inspire the next generation of scientists, challenge the way people think about the natural world, and provide opportunity to celebrate UK collections and natural history, as well as deliver a legacy for the host venue and region. A study of visitors found that 70% (DCM) or 80% (BMA) either strongly agreed or agreed that the exhibition made them think about their relationship with the natural world (UM data not yet available).
The Association of Leading Visitor Attractions (ALVA) revealed the monster impact of the UK-wide ‘Dippy on Tour: A Natural History Adventure’ which has broken records in every venue visited so far. The positive economic and social impact of the Tour on partner’s communities was dubbed the ‘Dippy Effect’ by Parliamentary Under Secretary of State at the Department for Digital, Culture, Media and Sport Michael Ellis. At the half-way point, Dippy on Tour has now achieved over one million visitors and is well on the way to achieving the goal of introducing more than 1.5 million people to this awe-inspiring exhibit.
Sir Michael Dixon, Director of the Natural History Museum, says:
“We are delighted that Dippy on Tour has won the Partnership of the Year Award in recognition of the collaborative effort that has made the tour -a continuing success. It is by forging these relationships that we can bring awe inspiring exhibits, such as Dippy, to audiences outside of London. Over one million visitors have been to see Dippy so far across the UK and many thousands of people have taken part in local activities to explore nature. This milestone was made only possible through the hard work of all the many partners involved and it is hoped that many more people will continue to be thrilled by Dippy and engage with nature on their doorstep through this continuing collaboration.”
Philippa Charles, Director of the Garfield Weston Foundation, said: “We are absolutely delighted that the valuable partnerships being built through Dippy on Tour have been recognised by the Museum and Heritage Awards. The Natural History Museum and our partner museums all have a passionate common goal – to inspire the next generation to care for our natural world, and what a brilliant job they are all doing. We look forward to many more people experiencing the delights of Dippy as he continues his Tour across the country.”
Clare Matterson, Director of Engagement said in the acceptance speech: “Dippy will be so pleased. He’s been to Dorset. Birmingham, Northern Ireland, Glasgow, he’s opening in Newcastle next week. It has been a truly fantastic adventure for all of us, and for all of our partners. Dippy has made friends wherever he has gone and is going to continue to do that with a wonderful legacy, thank you to everybody, thank you to the team and all of our partners. Thank you to the dinosaurs.”
Kathryn Thomson, Chief Executive for National Museums NI, commented: “National Museums NI has been so pleased to have been a part of the nationwide Dippy tour and to have worked in partnership with the Natural History Museum and the other venues on such an exciting project. The exhibition has encouraged tens of thousands of visitors, of all ages, to explore, discover and find out how they can get involved and protect the nature on their doorstep in Northern Ireland – a very fitting legacy to a truly inspiring project.”
Janine Eason, Director of Engagement at Birmingham Museums Trust, said: “Working with the Natural History Museum on the Dippy on Tour partnership was a brilliant experience for us at Birmingham Museums Trust. The Birmingham exhibition was extremely popular, and the impact was felt right across the city, showing the power that museum objects can have.”
Jon Murden, Director, Dorset County Museum said: “Dippy on Tour was an amazing experience for Dorset County Museum and was partnership working at its very best. It is helping us transform the Museum, opening up new possibilities and new audiences. The community really took Dippy into their hearts, and the result was an exhibition that no one in Dorset will ever forget”.
Remaining venues and tour dates for Dippy on Tour:
Notes for editors
Media contact: Tel: +44 (0)20 7942 5654/ (0)779 969 0151 Email: firstname.lastname@example.org
About the Natural History Museum:
The Natural History Museum exists to inspire a love of the natural world and unlock answers to the big issues facing humanity and the planet. It is a world-leading science research centre, and through its unique collection and unrivalled expertise it is tackling issues such as food security, eradicating diseases and managing resource scarcity.
The Natural History Museum is the most visited natural history museum in Europe and the top science attraction in the UK; we welcome around five million visitors each year and our website receives over 850,000 unique visitors a month. People come from around the world to enjoy our galleries and events and engage both in-person and online with our science and educational activities through innovative programmes and citizen science projects.
Dippy on Tour
In partnership with the Garfield Weston Foundation
Established over 60 years ago in 1958, the Garfield Weston Foundation is a family-founded, grant-making charity which supports causes across the UK with grants around £70million annually. It has donated over £1billion to charities since it was established.
One of the most respected charitable institutions in the UK, the Weston Family Trustees are descendants of the founder and they take a highly active and hands-on approach. The Foundation’s funding comes from an endowment of shares in the family business which includes Twinings, Primark, Kingsmill (all part of Associated British Foods Plc) and Fortnum & Mason, amongst others – a successful model that still endures today; as the businesses have grown so too have the charitable donations.
From small community organisations to large national institutions, the Foundation supports a broad range of charities and activities that make a positive impact in the communities in which they work. More than 1,800 charities across the UK benefit each year from the Foundation’s grants. Garfieldweston.org.
Dell EMC, a part of Dell Technologies, enables organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies. This provides a trusted foundation for businesses to transform IT, through the creation of a hybrid cloud, and transform their business through the creation of cloud-native applications and big data solutions. As a supplier of the Natural History Museum, Dell EMC technology has supported the work of its scientists for many years. Through Dippy on Tour, Dell EMC and the Natural History Museum have the opportunity to inspire the next generation of scientists and encourage them to engage with the natural world. The digital world has a huge role to play in this, and the web app Dippy’s Naturenauts created as part of this partnership, demonstrates the role online and mobile technology can play in encouraging people to explore the outside world.
Williams & Hill
Williams & Hill have built up a reputation for excellence by firmly establishing themselves as the leading ‘Specialised Transporter of Fine Art, Antiques, Design Furniture and Decorative Objects’. With a highly experienced team working for the world’s major galleries and exhibition venues – they have a true understanding of the requirements for methodical care, consideration and appreciation of whatever may be in their care. No two days are the same, and the excitement of working in their own ever changing art gallery never fades. williamsandhill.com
Tour venues and partners