A photo of a bedroom with Natural History Museum bedding and wallpaper

Our licensing department creates innovative products that reflect our core values and inspire a love of the natural world.

Working closely with licensees and retailers, we hope to inspire a love for nature in both adults and children, while strengthening brand awareness beyond our walls.

Our work has been recognised with more than 11 licensing awards since 2019, including an award for sustainability at the 2023 Brand and Lifestyle Licensing Awards.

Get in touch

The Natural History Musuem
Cromwell Road

How we work

We work with licensing partners to create commercially relevant products that reflect our values. We collaborate with licensees and retailers on bespoke ranges and manage all development in-house for a consistent brand vision.

Inspiring products

Our broad collections enable endless creativity through the brands we collaborate with and the products we bring to life together, from apparel and stationery to gifting, homeware and toys.

Exceptional style guides

Bespoke style guides are unique to the licensing programme, providing trend-driven, flexible assets for licensees alongside access to exceptional natural history artwork from our archives.


The licensing programme enjoys a growing presence at all channels of retail, from high-street to online, grocers to independents. We continue to team up with prestigious retailers who share our vision of creativity and sustainability both within the UK and globally.

Get in touch with the team

Still got questions? Email the team at to find out more.