A photo of a bedroom with dinosaur bedding and wallpaper

The Natural History Museum's Licensing department develops innovative products that reflect the Museum's core values and inspire a love of the natural world.

Working closely with licensees and retailers, the licensing programme centres around encouraging future generations of scientists through fun and learning, while strengthening brand awareness beyond the Museum's walls.

Our children's style guides offer a strong educational component combined with colourful, fun designs to inspire budding scientists.

Get in touch


The Natural HIstory Musuem
Cromwell Road

How we work

We work with partners to create commercially relevant products that reflect the Museum's values. We partner with licensees and retailers on bespoke ranges, and all development is managed in-house for a consistent brand vision.

Inspiring products

We create products for a variety of categories, including apparel, stationery, gifting, homewares, toys and games. Thanks to over 80 million specimens and an archive full of incredible artwork, the opportunities are endless.

Exceptional style guides

Our style guides are unique to the licensing programme, providing trend-driven flexible assets for our partners. They use the collections spanning billions of years of life on Earth as well as exceptional natural history artwork.


The Natural History Museum licensing programme enjoys a growing presence at retail. Our products stand out on the shelves of high-street shops, grocers, department stores and independents.

Get in touch with the team

Still got questions? Contact the team to find out more about licensing at the Museum.