LUMIX

Our partnership

In 2018 Panasonic LUMIX became Associate Sponsor of the Wildlife Photographer of the Year exhibition in a three-year multi-faceted partnership.

Panasonic LUMIX is a world leader in electronic technologies and has spent 10 years developing high-end digital cameras that meet the standards of professional photographers and video creators. A number of their recent cameras have been developed especially for wildlife photography, and we are delighted to have their support behind our aims and ambitions for the exhibition. 

A natural fit

The world-renowned Wildlife Photographer of the Year exhibition is the Museum's annual showcase of the world's best nature photography and wildlife photojournalism. Each year the competition attracts over 45,000 entries from some of the most celebrated professional, amateur and young wildlife photographers on the planet.

Each year the winning images inspire millions of people around the world, shining a vital spotlight on both nature photography as an art form and the serious challenges of wildlife conservation. The partnership offers LUMIX a trusted and established platform from which to speak directly to their audience.

The LUMIX People's Choice Award

The exciting partnership is reflected in the recently renamed LUMIX People's Choice Award.

This popular annual award has been part of Wildlife Photographer of the Year for over five years, and recognises outstanding competition entries which are put to the public vote. Wildlife photography lovers from around the world can choose from 25 selected images and crown their favourite. We are delighted that LUMIX will support the award from 2018-2020.

Championing science

In addition to their support of Wildlife Photographer of the Year, LUMIX have appointed ambassadors to accompany Museum scientists on field trips around the globe and have provided LUMIX cameras to help document their research.

This partnership will help showcase the Museum's world-leading science on LUMIX's state-of-the-art equipment, creating engaging content for both parties.

'It is really exciting to be partnering with the Natural History Museum and their Wildlife Photographer of the Year exhibition.

Panasonic has a long and successful background in creating high quality content and collaborating with one of the foremost photo exhibitions in the world, also with a reputation for high quality photography, is a natural fit for us.

We hope to elevate the LUMIX brand further through support of the exhibition and that as we continue to move forward that we will see more and more wildlife photography shot on LUMIX products.'

– Mike Owen, Professional Imaging Marketing Manager from Panasonic UK

Get in touch

Development Department
The Natural History Museum
Cromwell Road
London SW7 5BD
+44 (0)20 7942 5194

Our partnerships

Find out more about the Natural History Museum's corporate partnerships by reading our case studies.