London – UK – Wednesday 07 January - The Pokémon Company International and the Natural History Museum, London have unveiled new details about the highly anticipated pop-up shop first announced in September 2025, including a commemorative oversize Pokémon TCG Promo Card featuring Pikachu at the Museum, available as a gift with purchase, and a first look at the range of brand-new products.
The pop-up celebrates the theme of ‘Pokécology’, and reflects the brands’ shared fascination for and focus on the natural world and its creatures, from their evolution to their environment.
Running from Monday 26 January to Sunday 19 April in the Museum’s Cranbourne Boutique shop, the free ticketed pop-up was extended to give more fans the chance to attend. Time slots are all fully booked and walk-ins will not be possible.
For Trainers who have secured their spot, purchase limits will apply to ensure fair access for fans throughout the pop-up’s run.
The theme of the special pop-up space is inspired by the acclaimed Japanese publication ‘Pokécology: An Illustrated Guide to Pokémon Ecology’, which explores how Pokémon live, interact with their environments, and adapt to habitats from deep forests to shadowy caves. As well as themed merchandise, the space touches on this concept through an artwork display.
The pop-up collection features exclusive items created in collaboration with the Natural History Museum, inspired by elements such as the building’s iconic Hintze Hall and its beautiful botanical ceiling panels, reimagined with Grass-type Pokémon like Ivysaur and Victreebel.
Fans will also find artwork inspired by the classic naturalist books and scientific illustrations that fill the Museum’s archives, showcasing Pokémon from Water-type to Bug-type as well as designs celebrating Eevee’s evolutions. Products range from stationery, clothing, pins, bags, posters, gold-plated decorations and special Pikachu plush.
Many of the products will also be available online through the Natural History Museum’s online shop from midday on 26 January 20264, while stocks last. Select ranges will also launch on Pokémon Center, the official UK store for Pokémon merchandise in early February. Fans can sign up for Pokémon Center emails to be alerted when products become available. Purchase limits will also apply to online orders.
Purchases made in‑store at the pop‑up will include the new Pikachu at the Museum oversize Pokémon TCG Promo Card as a gift with purchase. From Friday 30 January, the oversized card will also be available as a gift with purchase at select UK retailers, giving more fans the chance to share in the excitement of Pokémon’s first collaboration with a UK museum. It will not be available via Pokémon Center.
All profits from purchases made in the Museum shop and from its online store, including Pokémon products, support the Natural History Museum’s charitable mission, including the work of 400 scientists conducting research and finding solutions to the planetary emergency.
-ENDS-
NOTES TO EDITORS
1 The Pokémon x Natural History Museum pop-up shop is not a Pokémon Center store.
2 In-store and online purchases will be limited to 1x of each item per customer and a maximum of 5x items per customer.
3 Oversize Pokémon TCG promo card featuring Pikachu at the Museum will be available as a gift with purchase at The Pokemon x Natural History Museum pop-up shop and are limited to 1x per customer only. It will then be available at select retailers nationwide as a gift with purchase from Friday 30 January 2026. It is not available online.
4 For customers to the Natural History Museum’s online shop, the Pokémon x Natural History Museum plush is only available for online delivery in the UK.
Name: Pokémon x Natural History Museum
Opening date: 26 January 2026
Closing date: 19 April 2026
Tickets needed? Yes. Tickets are sold out. Any cancelled tickets will be made available again on See Tickets.
Images: Press pack including images available here
Press Contact
Natural History Museum Press Office
Tel: +44 (0)20 7942 5654 / 07799690151
Email: press@nhm.ac.uk
About the Natural History Museum
The Natural History Museum is a world-leading scientific research centre and one of the world’s most visited museums. Our mission is to create advocates for the planet – people who act for nature.
Our 400 scientists are finding solutions to the planetary emergency - from reversing biodiversity loss to resourcing the green economy.
We are seeking an additional £150 million to transform our South Kensington building: placing our groundbreaking research at its heart, revitalising four existing galleries, opening two new magnificent galleries and delighting 1 million more visitors a year with the wonders of the natural world.
About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
