With the support of Sir David Attenborough and a host of other celebrities, thousands of people took part in the I Love Dippy fundraising campaign during 2011 and 2012.
Museum supporters and visitors had the opportunity to get involved by lighting up the Museum's Diplodocus fossil cast and making it roar, with the help of a little technology, helping to raise a staggering £765,000 for the Museum.
Campaigns to raise funds for the Museum such as I Love Dippy help support the Museum's pioneering science and pay for conservation work, allowing us to display more hidden treasures from our extensive collection of more than 79 million specimens for visitors to enjoy.
Fundraising is key to securing the Museum's future as a leading institution for scientific research and a centre of cultural heritage and learning.
The I Love Dippy campaign was shortlisted for ‘Most Innovative Fundraising Campaign’ in the Institute of Fundraising National Awards 2013.