A person pours a shot of Seedlip into a glass
  • Our partnership

    We've been working together with Seedlip to celebrate and protect nature. By helping people understand the value of the nature in their local environments, we can encourage actions that help to protect it, so both people and planet can thrive.

    Seedlip have committed to using 1% of their revenue from SEEDLIP-branded beverages from UK and North and South Europe markets to support our Urban Nature Project.

  • Urban Nature Project

    Our five-acre site in South Kensington is being transformed into a welcoming, accessible and biologically diverse green space in the heart of London. New, sustainably built outdoor galleries will showcase our scientific research and provide a space for everyone to enjoy and explore urban nature. As part of this, we're extending our existing Wildlife Garden in order to double the area of native habitats within our grounds, providing a fabulous setting for our historic building.

    We'll also be working with organisations across the UK to inspire the next generation, create new opportunities for young people in cities and help everyone to learn about humanity's impact on the natural world.

    Our Urban Nature Project symbolises the galvanisation of a national urban biodiversity movement that encourages an appreciation of the diversity of wildlife in cities and mobilises people to take action to protect it.

    Find out more about our Urban Nature Project

  • Inspired by nature

    Seedlip is a non-alcoholic spirit inspired by nature. Its three different flavours are all based on distilled, natural botanicals and ingredients. Seedlip Garden 108 is inspired by the essence of the English countryside with sophisticated top notes of peas and hay blended with rosemary, thyme and spearmint. Seedlip Spice 94 is aromatic with spice and citrus top notes whilst Seedlip Grove 42 with its citrus blend and uplifting spices is a celebration of orange. Seedlip is available in more than 35 countries, it contains zero alcohol and zero sugar and is free from artificial flavours.

    Seedlip chooses to donate 1% of its annual global revenues every year to environmental causes. As part of their work in Europe, they're supporting our Urban Nature Project, which they believe will help connect people to nature and protect nature for generations to come.

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We're delighted and proud to continue working with the Natural History Museum on the Urban Nature Project. Our brand purpose is all about celebrating the transformative qualities of nature, and we feel like this garden will transform not only the Natural History Museum's site but the biodiversity of our capital city, providing amazing transformative experiences for all visitors.

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Matt Robinson

Global Head of Seedlip, Diageo

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Get in touch

Corporate Partnerships
Development Group
The Natural History Museum
Cromwell Road
London SW7 5BD
+44 (0)20 7942 5194