Pukka Herbs

Our partnership

The Museum and Pukka Herbs have joined forces to champion nature through a long-term partnership. In 2018 the partnership centred on the Sensational Butterflies exhibition.

The collaborative campaign inspired visitors to Sensational Butterflies to plant nectar-rich herbs that attract UK pollinators in their own gardens. This topic has never been more important: the populations of butterflies and other pollinators are decreasing rapidly across the UK.

The partnership helped the Museum raise awareness of fragile ecosystems and realised Pukka's mission to introduce people to the importance of plants.

Herbie on the east lawn

To celebrate the partnership, the Museum's east lawn became home to Herbie, Pukka Herbs' Airstream trailer. Pukka are known for their herbal ingredients, and Herbie's mission was to introduce visitors to some of these plants that provide a source of nectar for butterflies and other pollinators that encourage local biodiversity.

The Pukka Herbs team distributed free samples of organic herbal tea inspired by pollinator-friendly herbs, and offered free family yoga activities. Herbie was a big success: thousands of visitors enjoyed the samples and we saw a huge demand for the yoga sessions.


Over 83% of people surveyed agreed or strongly agreed that visiting the exhibition had inspired them to do something to encourage butterflies in their garden or local environment.

The partnership succeeded in highlighting Pukka Herbs' and the Museum's joint mission to inspire a love of the natural world and enable a more sustainable planet.

The support of partners such as Pukka Herbs is vital to the Museum's world-leading research into some of the big issues facing our planet today.

'Through the Sensational Butterflies projectwe championed nature and inspired others to take positive action for the natural world.'

- Sebastian Pole, practising Herbalist and Pukka's Co-Founder

Get in touch

Development Department
The Natural History Museum
Cromwell Road
London SW7 5BD
+44 (0)20 7942 5194

Our partnerships

Find out more about the Natural History Museum's corporate partnerships by reading our case studies.