Pukka Herbs

Every summer since 2018, Pukka Herbs and the Natural History Museum have partnered to celebrate our love of and dedication to the natural world. Together we seek to inspire visitors to connect with nature and become advocates for our planet.

To date, our partnership has focused on family activities that share educational messaging about nature, the importance of pollinators and the role we can all play in looking after our planet.

To celebrate our partnership, in 2018 and 2019 the Museum's east lawn hosted  Herbie, Pukka's Airstream trailer. Pukka are known for their organic herbal ingredients, and Herbie's mission was to introduce visitors to some of the plants that provide a source of nectar for butterflies and other pollinators, encouraging  local biodiversity.

The Pukka team distributed free samples of organic herbal teas (containing pollinator-friendly herbs such as mint, chamomile and lavender) to thousands of happy visitors. Pukka also offered free family yoga activities and ran small educational workshops where children were encouraged to make pollinator crafts and were given the chance to make a pledge to help the planet. In 2018, we saw a huge demand for the yoga sessions - and over 83% of people surveyed agreed that visiting Herbie had inspired them to do something to encourage butterflies in their garden or local environment.

In 2020 we continued our partnership through the online Family Festival: Tune in to Nature with Pukka Herbs. In response to COVID-19, our ambition for this partnership was to heighten people's awareness of the nature on their doorstep by providing a multitude of activities that families can engage with at home or in their local parks and gardens.

By promoting online learning resources, how-to videos and family activities, we  have continued to communicate the importance of pollinators for the survival of  biodiversity that exists in the UK. 

The support of partners such as Pukka Herbs is vital to the Museum's world-leading research into some of the big issues facing our planet today.