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The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2021 today (Friday, March 18, 2022), revealing the Natural History Museum achieved a 21% increase in attendance with 1,571,413 visitors last year making it the most popular indoor attraction in the UK.
Museum Director Doug Gurr says: “I couldn’t be prouder of these phenomenal figures given the enormous challenges posed by the pandemic – not least the closure of the Museum for more than five months. It is testament to the hard work and resilience of all our staff who ensured visitors had the same world-class welcome and experience as well as the innovative public programme offering which included three temporary exhibitions: Our Broken Planet: How We Got Here and Ways to Fix It, Fantastic Beasts: The Wonder of Nature and Wildlife Photographer of the Year. We are grateful to the Department of Digital, Culture, Media & Sport for their much-needed ongoing support which enabled us to achieve these figures, this will remain critical as we continue our recovery.”
The Museum is continuing to see strong visitor attendance in 2022 so far, having already surpassed 2 million visitors for the financial year. Ticketing will remain in place for general admittance to help maintain comfortable capacity levels, reduce queuing, and ensure the best possible experience for visitors.
Director of Public Programmes Alex Burch adds: “We have an exciting year ahead of us - we’re looking forward to introducing a whole new generation to the nation’s favourite dinosaur with Dippy Returns opening in May and the beginning of the transformation of our gardens as part of the Urban Nature Project. As part of our drive to become a more inclusive Museum we are continuing to develop our community programme and exploring ways to engage underserved audiences.”
Natural History Museum visitor numbers
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Notes to Editors
About the Natural History Museum
The Natural History Museum is both a world-leading science research centre and the most-visited natural history museum in Europe. With a vision of a future in which both people and the planet thrive, it is uniquely positioned to be a powerful champion for balancing humanity’s needs with those of the natural world.
It is custodian of one of the world’s most important scientific collections comprising over 80 million specimens. The scale of this collection enables researchers from all over the world to document how species have and continue to respond to environmental changes - which is vital in helping predict what might happen in the future and informing future policies and plans to help the planet.
The Museum’s 300 scientists continue to represent one of the largest groups in the world studying and enabling research into every aspect of the natural world. Their science is contributing critical data to help the global fight to save the future of the planet from the major threats of climate change and biodiversity loss through to finding solutions such as the sustainable extraction of natural resources.
The Museum uses its enormous global reach and influence to meet its mission to create advocates for the planet - to inform, inspire and empower everyone to make a difference for nature. Our digital output reaches hundreds of thousands of people in over 200 countries each month and our touring exhibitions have been seen by around 30 million people in the last 10 years.