Experience nature’s diverse beauty in Colour and Vision
Until 6 November 2016 #ColourAndVision
This summer, the Natural History Museum explores nature’s palette in its Colour and Vision exhibition, opening 15 July.
Sponsored by LG OLED 4K TV, the exhibition takes a 565 million year journey through the eyes of nature with hundreds of rarely displayed specimens, immersive art and digital imaging.
The exhibition gives insight into why humans and other animals perceive the world differently, and how colour-shifters and stealth experts deploy colour to survive.
Striking birds, metallic beetles and iridescent butterflies show structural colour and pigments that inspire the latest dyes. Extraordinary fossils show the first creatures to have image-forming eyes and rare examples of colour preserved over millions of years.
Dr Greg Edgecombe, vision evolution researcher at the Museum says:
'Colour is so fundamental to the way we see the world that it is hard to imagine life without it, but that world exists for many animals – even for some that have eyes that can form an image. Museum scientists use the fossil record and genetic tools to document the earliest eyes, reconstruct the evolution of colour vision, and learn about the genes that produce pigments.'
The wide diversity of vertebrate sight is celebrated in a Wall of Eyes, which combines striking photography with more than 100 eyeballs from across the animal kingdom, a selection from the National Eye Collection behind the scenes. Three LG OLED 4K TV screens will display images of the human eye, including shots submitted through social media using #MyEye.
Other highlights include:
- Nature's finest examples of structural colour and iridescence, from jewel beetles, butterflies and birds to fish, reptiles and shells, all displayed in a five metre tall tower of specimens celebrating Earth’s amazing variety of colour.
- Our Spectral Vision, a light installation by Liz West. Rays of light from every colour of the rainbow will beam through seven prisms made from special colour filter glass as you step into the exhibition.
- Videos of scientists and artists talking about the influence colour and vision has had on their lives, inviting you to reflect on your own relationship with colour.
Sir Michael Dixon, Director of the Natural History Museum says:
'The evolution of the eye was the classic challenge to Darwin’s theory of natural selection, and this exhibition reveals the pioneering work in evolutionary biology driven by that challenge. The linked evolution of colour and sight has a fundamental impact on the survival and diversity of life on Earth and influences the world humans create, from design and fashion, even through to our choice of mates. Evolution doesn’t just tell us about the past - it tells us about ourselves and our future.'
Dawn Stockell, Head of Brand at LG Electronics UK adds:
'LG OLED 4K TV is very proud to be partnering with the Natural History Museum for its Colour and Vision exhibition. Only OLED technology can truly display perfect blacks and true to life colours and LG is really proud that our screens are delivering the beautiful, unique content of the natural world in such a world-renowned institution.'
Dates and times: 15 July – 6 November 2016, 10.00 – 17.50
Visitor enquiries: 020 7942 5000
Admission: Adult £10.80, child and concession £5.40, family £27.00.
Free for Members, Patrons and children under four.
Nearest tube: South Kensington
Notes for editors
Images: Please download and credit: © The Trustees of the Natural History Museum, London (Not for publication)
Media contact: Tel: +44 (0) 20 7942 5654/+44 (0) 7799 690151 Email: firstname.lastname@example.org
- The Natural History Museum welcomes more than five million visitors a year and is a world-leading science research centre. Through its unique collection and unrivalled expertise it is tackling the biggest challenges facing the world today. It helps enable food security, eradicate disease and manage resource scarcity. It is studying the diversity of life and the delicate balance of ecosystems to ensure the survival of our planet. nhm.ac.uk
- For more information about artist Liz West, go to liz-west.com.
- LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit LGnewsroom.com.
- The LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs lg.com/uk/oled-tv, ULTRA HD TVs and webOS TVs. For more information, please visit LG.com.
- Discover South Kensington brings together the Natural History Museum and other leading cultural and educational organisations to promote innovation and learning. South Kensington is the home of science, arts and inspiration. Discovery is at the core of what happens here and there is so much to explore every day. discoversouthken.com