© Juergen Freund, Wildlife Photographer of the Year 2021

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The Natural History Museum’s Wildlife Photographer of the Year welcomes the support of Seedlip

The Natural History Museum is delighted to welcome non-alcoholic spirits brand Seedlip as Associate Sponsor for this year's Wildlife Photographer of the Year Exhibition at the Museum in London. The much-loved annual exhibition will open to the public on 15 October, with tickets on sale from 1 September.

Aligned in their mission to celebrate and protect the natural world, Seedlip and the Natural History Museum both recognise the importance of engaging our audiences with the wonders of our planet and inspiring people to protect its natural resources.  

Now in its fifty-seventh instalment, Wildlife Photographer of the Year is the world’s longest running and most prestigious annual wildlife photography competition. The overall winners will be announced at digital awards show broadcast live from the Museum’s iconic Hintze Hall on 12 October. 

Selected from over 50,000 entries from 95 countries, the 100 unique images in the exhibition highlight the inspiring beauty and diversity of nature, whilst telling the story of a planet under pressure.  

Nature’s influence has built Seedlip from the ground up, driving their mission to change the way the world drinks with the highest quality non-alcoholic options. From the ingredients in the liquid and the design of the label, to the naming of the Seedlip blends. They recognise the value of nature’s ingredients and understand the need to protect those resources. 

Ben Branson, Founder, Seedlip comments, ‘I created Seedlip to celebrate the wonders of what nature can provide, working with its ingredients to provide delicious non-alcoholic options. We are absolutely delighted to be helping to champion the power and wonder of the natural world in partnership with this poignant and impactful exhibition.’ 

Dr Doug Gurr, Director of the Natural History Museum says, 'We are delighted to welcome non-alcoholic spirit brand Seedlip as Associate Sponsor of Wildlife Photographer Exhibition in South Kensington. Seedlip shares our passion for understanding and protecting the natural world which makes this partnership truly exciting and authentic. Through the remarkable images in the exhibition, we aim to engage our audiences with the importance of nature whilst highlighting its fragility. We have a shared hope of inspiring people to take action to protect the health and longevity of our natural world.’ 

Displayed alongside insights from the Natural History Museum’s scientists and experts, the impactful images in the Wildlife Photographer of the Year exhibition offer visitors a deeper understanding of the issues facing our planet and the actions we need to take to protect it.  

Notes to editors

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About Seedlip  

Seedlip connects people to the wonders of nature, through the world’s first non-alcoholic spirits with distilled botanicals. Solving the dilemma of ‘What to drink when you’re not drinking ®’ Seedlip offers a sophisticated alternative for non-alcoholic options and is served around the world in over 40 countries. Available in three expressions, Seedlip Garden 108 captures the essence of the English countryside with sophisticated top notes of peas and hay blended with herbs (Rosemary, Thyme & Spearmint). Seedlip Spice 94 is aromatic with strong spice (All Spice Berries & Cardamom) & citrus (Lemon & Grapefruit peel) top notes and a long bitter finish from the highest quality barks (Oak & Cascarilla). The latest addition to the range is Seedlip Grove 42, a celebration of the Orange; an adult, citrus blend of distillates including three varieties of Orange and uplifting spices (Lemongrass & Ginger).Seedlip is best mixed with tonic or as the base for non-alcoholic cocktails. Seedlip contains zero alcohol, zero sugar, zero calories and is free from allergens and artificial flavours.

For more information, please visit www.seedlipdrinks.com, like us on Facebook at www.facebook.com/seedlipdrinks/, or follow us on Instagram at @SeedlipDrinks

About the Natural History Museum

The Natural History Museum is both a world-leading science research centre and the most-visited natural history museum in Europe. With a vision of a future in which both people and the planet thrive, it is uniquely positioned to be a powerful champion for balancing humanity’s needs with those of the natural world.

It is custodian of one of the world’s most important scientific collections comprising over 80 million specimens. The scale of this collection enables researchers from all over the world to document how species have and continue to respond to environmental changes - which is vital in helping predict what might happen in the future and informing future policies and plans to help the planet.

The Museum’s 300 scientists continue to represent one of the largest groups in the world studying and enabling research into every aspect of the natural world. Their science is contributing critical data to help the global fight to save the future of the planet from the major threats of climate change and biodiversity loss through to finding solutions such as the sustainable extraction of natural resources. 

The Museum uses its enormous global reach and influence to meet its mission to create advocates for the planet - to inform, inspire and empower everyone to make a difference for nature. We welcome over five million visitors each year; our digital output reaches hundreds of thousands of people in over 200 countries each month and our touring exhibitions have been seen by around 30 million people in the last 10 years.