Audience research and COVID-19

An illustration of people wearing masks

Contact us

Audience Research and Insight
The Natural History Museum
Cromwell Road
London SW7 5BD

+44 (0)20 7942 5000

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The coronavirus pandemic is changing the way audiences interact with museums and other visitor attractions. 

We are examining what impact the pandemic has had on the attitudes and behaviours of audiences and evaluating how to best support the public both on and offsite.

Our research