WPY 2010

Photograph Details

Winner 2010

Wildlife Photojournalist Award

Mark Leong, United States of America

'It's just an animal'

Medicine, cosmetics, food, luxury goods, fashion, entertainment, aquariums, interior design, pets… the international markets for wildlife and wildlife products are insatiable, and the illegal trade in rare and endangered species is thriving. Mark's reportage captures the ignorance, apathy, corruption and cruelty that sustain this multi-billion-dollar industry. 'The hardest challenge conservation bodies face', he says, 'is the widespread "its only an animal" mindset that so many people have'.

Technical specification

Image 1: Nikon D2x + Sigma 14mm f2.8 aspherical lens; 1/60 sec at f4; ISO 320.
Image 2: Nikon D700 + 17-35mm f2.8 lens; 1/60 sec at f4.5; ISO 1250.
Image 3: Nikon D700 + 17-35mm f2.8 lens; 1/80 sec at f5.6; ISO 200.
Image 4: Nikon D700 + 17-35mm f2.8 lens; 1/80 sec at f5.6; ISO 800; SB800 flash.
Image 5: Nikon D2x + 17-35mm f2.8 lens; 1/50 sec at f3.2; ISO 400.
Image 6: Nikon D2x + 17-35mm f2.8 lens; 1/50 sec at f7.1; ISO 100.


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Mark Leong, United States of America

  • Supplying demand
  • Market goods
  • The making of a pet
  • Tiger-farm show
  • The orphans