WPY 2010

Photograph Details

Winner 2010

Wildlife Photojournalist Award

Mark Leong, United States of America

'It's just an animal'

Medicine, cosmetics, food, luxury goods, fashion, entertainment, aquariums, interior design, pets… the international markets for wildlife and wildlife products are insatiable, and the illegal trade in rare and endangered species is thriving. Mark's reportage captures the ignorance, apathy, corruption and cruelty that sustain this multi-billion-dollar industry. 'The hardest challenge conservation bodies face', he says, 'is the widespread "its only an animal" mindset that so many people have'.

Technical specification

Nikon D700 + 17-35mm f2.8 lens; 1/80 sec at f5.6; ISO 200.


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Mark Leong, United States of America

  • The skin trade
  • Supplying demand
  • The making of a pet
  • Tiger-farm show
  • The orphans