At the Natural History Museum, we want to make sure the visitor experience is always improving and that we reach a wide variety of people. Through our long tradition of visitor studies, we carry out audience research, evaluation and consultation on many of our exhibitions, activities and programmes. Find out more below.
Download a chart of annual visitor figures.
Visitor Research and Evaluation team
Natural History Museum
Tel: +44 (0)20 7942 5000
Do you have a question about visitor research at the Museum?
Last year nearly 100,000 specimens were loaned to scientific institutions and researchers worldwide.