Visitor research and evaluation

At the Natural History Museum, we want to make sure the visitor experience is always improving and that we reach a wide variety of people. Through our long tradition of visitor studies, we carry out audience research, evaluation and consultation on many of our exhibitions, activities and programmes. Find out more below.

Download a chart of annual visitor figures.

Contact us

Visitor Research and Evaluation team
Natural History Museum
Cromwell Road
London
SW7 5BD
UK

Tel: +44 (0)20 7942 5000

Do you have a question about visitor research at the Museum?

Email the visitor research team

Share this
Cartoon image of a snake disappearing through closing door

Last year nearly 100,000 specimens were loaned to scientific institutions and researchers worldwide.