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Meanwhile the UK-wide Dippy on Tour: A Natural History Adventure has broken records in every venue visited so far, reports ALVA.
The Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today revealing the Natural History Museum saw an 17.2% increase in visits to 5,226,320, making it the fourth most-visited attraction in the UK. ALVA also revealed the monster impact of the UK-wide Dippy on Tour: A Natural History Adventure which has broken records in every venue visited so far.
Director of the Natural History Museum, Sir Michael Dixon says:
'These phenomenal visitor figures are a tribute to Hope the whale and Dippy the diplodocus! In South Kensington, the reopening of our grand main entrance and beautifully reimagined Hinze Hall in which Hope, our 25-metre blue whale skeleton plunges from the ceiling, have attracted visitors in their millions. With new daily attendance records broken three times during 2018 we have worked hard to deliver reduced queuing times on busy days.
'An innovative programme has proved a draw for family audiences, including exciting events over the summer with the Roald Dahl Story Company and the LEGO Group and the first ever performance theatre built in one of our galleries hosting The Wider Earth, a play now nominated for an Olivier as Best Family Entertainment.
'The success of our iconic diplodocus cast Dippy in Dorset, Birmingham, Belfast and Glasgow to date has been beyond our expectations. He has broken records for visitor numbers in every venue so far with far-reaching benefits for the surrounding communities. The social and economic impact of his residencies has been astonishing – from attracting an additional 140,000 visitors to Birmingham’s City Centre – spending £4.2m in the city to a £2.25m boost to the local economy in Dorchester.
'Dippy’s mission is to spark natural history adventures, inspiring the next generation of scientists and citizens to explore, discover and protect the world around them. So we are thrilled that tens of thousands of children have been inspired to go on Dippy-themed adventures as a result of the tour.'
Natural History Museum visitor numbers
Dippy on Tour: A Natural History Adventure visitor numbers
Never before on public display outside of London, the Natural History Museum’s iconic 26-metre-long Diplodocus cast, Dippy, is travelling the length and breadth of the UK until late 2020. Dippy on Tour: A Natural History Adventure has been brought about by the Natural History Museum, in partnership with the Garfield Weston Foundation and supported by Dell EMC and Williams & Hill. Made possible by close collaboration with a wide range of institutions and organisations across the UK, this three-year tour aims to introduce more than 1.5 million people to this awe-inspiring exhibit.
Dorset County Museum (10 February – 7 May 2018)
Birmingham Museum & Art Gallery (26 May – 9 September 2018)
Remaining venues and tour dates for Dippy on Tour:
ENDS
Notes for editors
Natural History Media contact: Tel: +44 (0)20 7942 5654/ (0)779 969 0151 Email: press@nhm.ac.uk
Images: Please download and credit according to file names.
The Natural History Museum
The Natural History Museum exists to inspire a love of the natural world and unlock answers to the big issues facing humanity and the planet. It is a world-leading science research centre, and through its unique collection and unrivalled expertise it is tackling issues such as food security, eradicating diseases and managing resource scarcity.
The Natural History Museum is the most visited natural history museum in Europe and the top science attraction in the UK; we welcome around five million visitors each year and our website receives over 850,000 unique visitors a month. People come from around the world to enjoy our galleries and events and engage both in-person and online with our science and educational activities through innovative programmes and citizen science projects.
Dippy on Tour
In partnership with the Garfield Weston Foundation
Established over 60 years ago in 1958, the Garfield Weston Foundation is a family-founded, grant-making charity which supports causes across the UK with grants around £70million annually. It has donated over £1billion to charities since it was established. One of the most respected charitable institutions in the UK, the Weston Family Trustees are descendants of the founder and they take a highly active and hands-on approach. The Foundation’s funding comes from an endowment of shares in the family business which includes Twinings, Primark, Kingsmill (all part of Associated British Foods Plc) and Fortnum & Mason, amongst others – a successful model that still endures today; as the businesses have grown so too have the charitable donations. From small community organisations to large national institutions, the Foundation supports a broad range of charities and activities that make a positive impact in the communities in which they work. More than 1,800 charities across the UK benefit each year from the Foundation’s grants. Garfieldweston.org
Tour Sponsors
DELL EMC
Dell EMC, a part of Dell Technologies, enables organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies. This provides a trusted foundation for businesses to transform IT, through the creation of a hybrid cloud, and transform their business through the creation of cloud-native applications and big data solutions. As a supplier of the Natural History Museum, Dell EMC technology has supported the work of its scientists for many years. Through Dippy on Tour, Dell EMC and the Natural History Museum have the opportunity to inspire the next generation of scientists and encourage them to engage with the natural world. The digital world has a huge role to play in this, and the web app Dippy’s Naturenauts created as part of this partnership, demonstrates the role online and mobile technology can play in encouraging people to explore the outside world.
Williams & Hill
Williams & Hill have built up a reputation for excellence by firmly establishing themselves as the leading ‘Specialised Transporter of Fine Art, Antiques, Design Furniture and Decorative Objects’. With a highly experienced team working for the world’s major galleries and exhibition venues – they have a true understanding of the requirements for methodical care, consideration and appreciation of whatever may be in their care. No two days are the same, and the excitement of working in their own ever changing art gallery never fades. williamsandhill.com
Tour venues and partners