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Any ideas? It's a beauty
I think my wife just found it in a book. Green tiger beetle?
Indeed, it is a beauty.
And you're right - it is a green tiger beetle, Cicindela campestris.
There are five British tiger beetles, and this is the most common
That also gives good guidance on how to differentiate it from its most similar species, C. germanica.
You'll find the five species of C. at the top of the list here - http://www.coleopterist.org.uk/photos-list.htm#Carabidae.
More photos of related species here
As explained on these pages, the taxonomy for tiger beetles is in a state of flux, many subgenera and subspecies being recognized or not depending on the authority consulted:
Thanks Mike, for the links and id help
Ours has a bit less of a reddish edge than the ones in the pics, I guess that's regional variation?
You're welcome, Dave,
...Not necessarily regional variation; the markings (mostly obviously the cream marks) are just variable to some extent. In many animals markings vary in relation to sex (sexual dimorphism) and season; those could also be factors.