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Curator of Micropalaeontology's blog

3 Posts tagged with the collections tag
1

A few weeks ago the Center for the Future of Museums blogged on how to get your museum blog widely read, sadly stating that writing for a niche audience like micropalaeontology is unlikely to be successful. As a reply I thought I would share my own experiences on what has worked for me and what hasn't, with nine tips for museum bloggers.

 

Choose an eye-catching title and subject

The title and subject ultimately convince the reader whether to visit your post or not. I agree with the Center for the Future of Museums that blogs with titles and subjects that are of general interest will be more widely read, as the post asking Do we need specialist curators? has shown. However, it is also possible to write about your specialist collection and make it relevant to a general audience, such as What microfossils tell us about early humans in Britain or When microfossils meet dinosaurs. Other more specific posts describing collections, databasing or risk management have not been so well read.

 

Utilise social media to advertise

I quickly realised that there was no point in posting and just hoping that people will automatically find what you have written. Posts tweeted by @NHM_London, which currently has over 400,000 followers, receive significantly more hits than others. We started the @NHM_Micropalaeo Twitter feed to provide micropalaeontology news from the Museum and to advertise posts from this blog. Other relevant advertisement vehicles have been sites such as Facebook, Reddit or LinkedIn, while #AskACurator day on twitter was also a great opportunity to publicise our collections by highlighting previously published blog posts.

 

Build links with other bloggers and webmasters

Link regularly to associated websites and write to the site owners to let them know that you have done so. I link regularly to the Geological Curators' Group, Forams.eu and The Micropalaeontological Society and they have all provided reciprocal links. Other sites such the Museum website, Focus Magazine and blogger Tony Edger have provided links to my writing, prolonging the reading life for some posts way beyond the point when they are not visible on the blog front page. 

 

Link to other sites clearly

The visibility of your blog to search engines such as Google is significantly enhanced if you link via a string of text that describes the link. For example, it is best to link to The Micropalaeontological Society rather than writing 'click here'.

 

Run your own email distribution list

Most sites, like this one, have the option to subscribe and receive updates when new posts go live. This works reasonably well if a lot of people make the effort to create an account and log on to follow your posts. However, most readers I have spoken to do not do this. I have lost count how many times I have heard people say 'I like your blog but I haven't looked at it recently'. I have set up a mailing list based on people I regularly deal with and send a message out every time I post a new blog. Posting blog links to relevant academic listservers has also been successful in generating additional readers.

 

Write for an audience

I write all posts as if I am explaining to my mother or mother-in-law, but at the same time making the post interesting to experts in the field of micropalaeontology wanting the latest news from the Museum. I feel confident that I am reaching my target audiences as I have been pleased to receive feedback  from a wide range of readers, including:

  • university academics
  • students
  • school teachers
  • amateur micropalaeontologists
  • members of the public

 

Think carefully about your reasons for blogging

In my first post I gave the following reason for starting this blog: 

In this age of austerity, I believe that we should be highlighting the good news coming from the Museum so that the applications and relevance of our collections, including those from micropaleontology, are brought to people’s attention.

Even when writing more general posts like this one, I have this theme in my head while writing so it is always possible to include information about our collections and their relevance.

 

Get your timing right

There is no point in publishing a Microfossil Christmas card blog piece on Christmas Eve and hoping that lots of people will be logging on to read it. Similarly if you are going to tweet about your latest post it is best to do it at at time when most people are likely to read it. My successful post on How to become a curator? was timed to coincide with half term and a gallery exercise called 'curious curators'. Another post went live to coincide with the opening of our Treasures Gallery at the Museum.

 

Include a good balance of personal narrative

How much you write about yourself and your feelings depends on your writing style and subject of your blog. My blog highlights the collections and their use and not myself, so I sometimes feel that I do not include enough of my own personal story. Posts where I have shown how passionate I am about collections and collecting like my post on 'How to become a curator have been well received though.

 

Post regularly

If you don't get overnight success then don't give up. It takes time to gain a following, build relationships with other bloggers, webmasters or fellow Tweeters. By definition the more often you post, the more hits you'll get. People are more likely to follow or keep checking a blog that is active.

 

It has been hard work but as a curator I feel that blogging about my collections has had a major impact on their profile and I would encourage any curator to do the same. In summary, if you write interesting material that gets tweeted and retweeted around the internet then people will read it, whether you are writing about 'niche collections' or not.

0

This is my 50th blog post, so I thought I would look back and make a list of benefits that have come directly from blogging about my job and the collections in my care. These include an enhanced profile of the collection, help with collections management, fundraising, research collaboration offers and an enhanced personal profile.

 

There are probably more that can't be directly measured but here are 20 to be going on with:

 

Press coverage

1. The post on microfossil Christmas cards inspired an article in the Independent in December 2012.

2. The item on specialist curators was published in full on the Museums Association (MA) website.

3. The same post was one of the most read for 2012 on the MA website.

4. The Guardian used my post on specialist curators as a basis for an on-line poll.

5. The first paragraph of my post on volunteers was quoted in the Museums Journal under the title 'Best of Blogs'.

6. Images of slides from the collection were reproduced on the ScienceFocus website.

 

Collection management

7. I have been able to answer a number of internal and external enquiries by providing a link to blog posts.

8. A researcher from University College London has offered some grant money towards CT-scanning some of our holotype specimens.

9. Some readers have provided information to enhance the collections by identifying unnamed specimens.

10. I have been able to expand my knowledge about some important parts of the collection that previously I knew little about.

 

Collection usage

11. We have had a marked increase in the number of artists using the collection.

12. Some collection images featured on the blog have been sold via the Museum's Picture Library.

13. We have had three exhibition loan requests to display microfossil-related items, including a CT scan.

 

My research

14. I was asked to co-author a paper following my post on virtual loans.

15. I have had a request to participate in an exciting research project on ocean acidification that includes funding for more CT scanning.

16. A high profile journal has asked me to review a microfossil-related book.

 

Advisory role

17. A number of people have requested career advice, with one recently accepting a job in collection management.

18. We were approached by PalaeoCast to make a podcast about micropalaeontology.

19. I have had requests for advice on starting a blog.

 

And finally, relating to my personal development ....

 

20. I feel that blogging has helped me to write faster and more concisely.

 

I hope you will agree that this blog has enhanced the profile of the micropalaeontology collections both within and outside the Museum. There are still plenty of interesting issues and collections to write about. Please keep reading to find out how our microfossil specimens play a major role in climate studies and how a microfossil sculpture park in China relates to our collections.

0

According to January 2013 figures on their websites, the American Museum of Natural History (AMNH) has more than 32 million specimens, the Smithsonian Institution in Washington over 126 million  and the Natural History Museum over 70 million. Do we really know how many specimens we have here at the Museum? Are these figures meaningful and does it matter if we haven't estimated correctly?

 

When I consider the collections in my care I often have a chuckle about these figures and wonder if I could ever even get close to estimating the actual number of specimens in my collection. Take the jars and bottles below for example; there are literally hundreds of thousands of microfossils in there.

 

In this post I take you through a recent calculation to estimate the number of items we have in our micropalaeontology collection, and conclude that understanding how these collection sizes have been estimated is essential in deciding how to manage them.

 

P1020725_blog.jpgBottles of microfossil residues containing literally uncountable numbers of specimens.

 

It is relatively easy to make a quick and accurate size calculation for some parts of the microfossil collection. Slides are housed in standard cabinets holding 105 drawers that each hold 55 slides. The 24 standard cabinets in the Heron-Allen Microfossil Library therefore contain roughly 138,600 slides if they are full. By similar calculations, the Former Aberystwyth University Microfossil Collection contains a total of about 60,000 slides and the Former BP Microfossil Collection 300,000.

 

However, some cabinets are not completely full so we estimated percentage of expansion space and scaled down the figures accordingly. The total number of microfossil slides in the entire collection is estimated to be about 550,000.

 

But this is an estimate for the number of slides, not specimens. One slide, like the residue bottle, may contain 10s, 100s or even 1000s of specimens. Is it worth counting all of these? Probably not. You'd be there forever. Obviously when calculating the 70 million specimen figure, these vast numbers of additional specimens have not been taken into consideration otherwise the microfossil collection would have accounted for a large percentage of the total 70 million figure and perhaps even surpassed it!

 

_DSC3563_blog.jpg

This slide was counted as a single item in our size estimate for the microfossil collection. Each square contains a different species and multiple specimens are present, so these counts could legitimately be added to our total number of specimens for the collection.

 

It would appear that by counting slides and not the specimens on them, we are making the microfossil collection and hence the Museum collection appear smaller than it is. So does this matter?

 

This really depends on how you use the information. I think it is fine to give estimated figures like we do on the Museum website as it gives members of the public an idea of the vast size of the collection. On the other hand, if you use these figures to make decisions on how to allocate resources to the collection, then it becomes really important to account for the way in which the data is generated.

 

It wouldn't be right for example, to decide how much funding to give a museum relative to another one based on figures like these, without knowing how they had been generated. It's probably unwise to take too much notice of website details of the relative sizes of collections at the AMNH, Smithsonian and Natural History Museum, as the data has almost certainly been gathered in a different way by each institution.

PF_70832_Various_Foraminifera_Christmas_1921.jpgAnother slide with multiple specimens that counts for a single item within the 550,000 slides in the microfossil collection. The story behind this slide can be found in my Microfossil Christmas Card post.

 

If we have 70 million specimens in the Museum, and just over half a million in the microfossil collection, which is looked after by one curator, it would, on average, suggest that we need 140 curators to manage the entire collection. The actual figure is closer to 100. Taking these figures literally would therefore suggest that I am doing well to only have to manage half a million specimens!

 

Of course it is not that simple. Data derived from other parts of the Museum collection are not comparable. A tray of 100 identical sharks teeth for example would have been counted as 100 individual specimens, whereas the squared microfossil slide shown above would have counted as an individual item. Other parts of the collection might appear to require more management resources, until they are compared on an equal basis by separating out curatorial units sometimes referred to as 'collection lots'. The tray of 100 sharks teeth in this instance would count as one collection lot.

 

It would be wrong to suggest that collection size estimates are the only factors taken into consideration when deciding how to allocate resources across a vast collection like ours. Monetary value, state of conservation, suitability for display, visitor and loan demand, educational, scientific and historical significance are also taken into account. 

 

I would say that 70 million is probably an under-estimate of the size of the Museum collection if you take into consideration the 'microfossil factor' of collections where there are simply uncountable numbers of specimens within collection lots. I don't think we will ever come to a meaningful total if we attempt to count individual specimens.

 

However, it is vital that we are consistent in how we interpret the figures derived from our own collection, especially if we use them to help make decisions on how to manage it in the future. An estimation of the number of lots rather than specimens would help towards this.



Giles Miller

Giles Miller

Member since: Apr 21, 2010

This is Giles Miller's Curator of Micropalaeontology blog. I make the Museum micropalaeontology collections available to visitors from all over the world, publish articles on the collections, give public talks and occasionally make collections myself.

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