Museum opens new high-end Cranbourne Boutique shop
The opening of the new 'cabinet of curiosities' boutique follows a recent overhaul of the Museum Shop.
The Cranbourne Boutique, named after the 3.5-tonne meteorite that sits in the middle of the shop, will stock new products including a range inspired by the 'cabinets of curiosities' of eighteenth-century collectors such as Sir Hans Sloane.
The shop will sell exclusive silk scarves with prints of Museum specimens, clutch bags styled on antique books, and an anatomical homeware range based on vintage medical illustrations. Visitors can buy 3D-printed replicas of some of the Museum's best-known specimens, including skulls of the Earth Hall Stegosaurus and a 700-year-old Barbary lion.
Located between Earth Hall and the Lasting Impressions gallery, the Cranbourne Boutique also has the Museum's first fitting rooms and a new range of clothing inspired by the trips of British explorer Sir Ernest Shackleton.
Ben Gibson of the Museum's retail team says that the Explorer range is influenced by the history of British and Commonwealth explorers. 'From Captain Cook to Robert Scott and Sir Ernest Shackleton, the products are inspired by pioneers of the Heroic Age of Antarctic Exploration, and are made using the very highest quality materials.'
On Friday 30 October, Earth Hall will host The Cabinet of Curiosities Retail Launch Party. Visitors receive a 10% discount in the new shop, and there will be live music from rockabilly band The Bluejays and a DJ until 00.30.
The launch of the Cranbourne Boutique follows the recently completed refit of the Museum Shop, located off Hintze Hall near the main Cromwell Road entrance.
The rebuild saw the space re-designed from scratch, with a natural history book shop, dedicated space for kids in the dinosaur-themed bedroom, and a digital lounge.
The digital lounge, which includes pre-fitted tablet computers, also allows shoppers to personalise dinosaur-themed T-shirts, backpacks and other products in-store.
'Shoppers can choose and frame their own image of nature from the Wildlife Photographer of the Year exhibition, get their kid's name on a custom dinosaur T-shirt and have it all delivered to their home using the computers in the digital lounge', says E-commerce Executive Dominic McGlynn.