Visitor research and evaluation

At the Natural History Museum, we want to make sure the visitor experience is always improving and that we reach a wide variety of people. Through our long tradition of visitor studies, we carry out audience research, evaluation and consultation on many of our exhibitions, activities and programmes. Find out more below.

Download a chart of annual visitor figures.

Methods

See how we undertake visitor research.
Exhibition evaluation

Explore our evaluation reports for exhibitions.
Learning programme evaluation

Find out about our evaluation reports for learning programmes.