At the Natural History Museum, we want to make sure the visitor experience is always improving and that we reach a wide variety of people. Through our long tradition of visitor studies, we carry out audience research, evaluation and consultation on many of our exhibitions, activities and programmes. Find out more below.
Download a chart of annual visitor figures.
See how we undertake visitor research.
Explore our evaluation reports for exhibitions.
Find out about our evaluation reports for learning programmes.
A series of seminars to develop a learning research agenda for education in UK museums.
Visitor Research and Evaluation team
Natural History Museum
Tel: +44 (0)20 7942 5000
Do you have a question about visitor research at the Museum?
Our fossil insect collection includes Rhyniognatha hirsti, the world's oldest fossil insect, dating back some 400 million years.