Visitor research and evaluation

At the Natural History Museum, we want to continually improve the visitor experience and ensure and that we reach a wide range of people. 

Through a long tradition of visitor studies, we carry out audience research, evaluation and consultation on many of our exhibitions, activities and programmes. Find out more below.

Download a chart of annual visitor figures.

Contact us

Visitor Research and Evaluation team
Natural History Museum
Cromwell Road
London
SW7 5BD
UK

Tel: +44 (0)20 7942 5000

Do you have a question about visitor research at the Museum?

Email the visitor research team

Share this