The Natural History Museum is delighted to announce that Veolia Environnement will be extending its sponsorship of Wildlife Photographer of Year for a further two years and will now include the exhibition’s UK tour.
Veolia Environnement’s sponsorship of Wildlife Photographer of Year enables the Museum to continue to grow as an international leader in the visual representation of the natural world, stimulate engagement with its diversity and beauty and engender a sense of awe, wonderment and respect for nature. In the first year of sponsorship, the exhibition moved to a larger gallery, allowing for a subsequent additional category of winning entries and much larger format images that enhance the beauty and drama of the photography. From 2011, Veolia Environnement’s sponsorship will extend to the 10–20 venues on the UK tour of the exhibition.
Veolia Environnement has benefited hugely from the sponsorship of Wildlife Photographer of Year, its first and only major sponsorship in the UK. In addition to raising the profile of its brand to a UK audience, staff engagement has been, and will continue to be, a focus. Veolia Environnement has held family days in the exhibition, hosted its twentieth UK anniversary gala dinner in the iconic Central Hall and created its own staff wildlife photography competition with an award ceremony in the Museum.
Currently in its 47th year, Wildlife Photographer of Year is the world’s most prestigious wildlife photography competition and exhibition. Under the sponsorship of Veolia Environnement since 2009, the competition now attracts more than 30,000 entries a year and the exhibition at the Natural History Museum, London has so far welcomed 231,155 visitors since the start of the sponsorship.
Jean Dominique-Mallet, Chief Executive Office at Veolia Environmental Services said: ‘We are delighted to continue our sponsorship of this prestigious competition as we believe it embodies our own values together with our on-going commitment to sustainable development. It also highlights the importance of protecting the environment, conserving natural resources and the very real need to educate and inspire people of all ages. We also believe it is important to involve our staff in the partnership and we have worked with the Museum to offer staff fun activities that also convey the importance of protecting the natural world. This year will see us sponsor the regional tour, which will mean more of our staff will have an opportunity to view this stunning exhibition.’
The Natural History Museum has developed many successful partnerships within the corporate sector over the last 20 years, working with a diverse range of sponsors from international energy companies to home entertainment and organic food brands.
Dr Michael Dixon, Director of the Natural History Museum, commented: ‘We are extremely pleased to be able to continue our partnership with Veolia Environnement, with whom we share a passion for the natural world. Corporate funding is extremely important to us in preserving our collections, furthering our world-leading scientific research and developing innovative and engaging public programmes. In this difficult financial climate we are delighted that Veolia Environnement appreciates the value of working with the Natural History Museum on Wildlife Photographer of Year.’
· Veolia Environnement Wildlife Photographer of the Year is co-owned by the Natural History Museum and BBC Wildlife Magazine.
· Veolia Environnement is a world leader in environmental services. With more than 300,000 employees worldwide, it provides tailored solutions to meet the needs of municipal, commercial and industrial customers to reduce their environmental impact in water, waste and energy management as well as freight and passenger transport. Please note, Veolia Environnement is the official company name with a French spelling. For more information, please visit www.veolia.co.uk
· Winner of Visit London’s 2010 Evening Standard’s Peoples Choice Best London for Free Experience Award and Best Family Fun Award, the Natural History Museum is also a world-leading science research centre. Through its collections and scientific expertise, the Museum is helping to conserve the extraordinary richness and diversity of the natural world with groundbreaking projects in more than 68 countries.