Natural History Museum appoints travel trade consultancy b2me

Press release - 02 June 2008

The Natural History Museum has appointed consultancy b2me to establish the Museum as a leading partner for travel trade operators.

Already one of the UK’s top five visitor attractions with nearly four million visitors a year, the Museum aims to grow the percentage of visitors on organised trips with a particular focus on temporary exhibitions.

b2me is a travel trade consultancy specialises in arts and culture and  since 2003 has built up a portfolio of clients that include London for Free (Tate Modern, Tate Britain, the National Gallery, the National Portrait Gallery, the British Museum and the Victoria & Albert Museum), ZSL London Zoo, St Paul’s Cathedral, the Royal Academy of Arts, Shakespeare’s Globe and Hard Rock Café.

b2me will focus on a wide range of markets with a particular emphasis on adult groups, excursions and independent adult travellers through the travel trade. Core activities will include the development of partnerships with domestic and international wholesalers and retailers as well as developing bespoke products for visitors in organised groups.

Wendy Ladd, Senior Marketing Executive at the Natural History Museum, comments,
‘Through the experience and contacts of b2me we are confident we can quickly develop an exciting travel trade strategy that will position the Natural History Museum as a key partner for the international and domestic trade’.

Mike Newman at b2me said, ‘Working with the Natural History Museum is an exciting development for b2me. The diversity of the vast permanent collections coupled with the on-going range of temporary exhibitions provides the ideal platform for delivering a fantastic added value and special interest product to the domestic and inbound tourism markets and b2me is especially proud to have been asked to assist in its delivery to the travel trade.’

Ends

Notes for editors

  • Selected by Time Out in 2007 as one of the Seven Wonders of London, the Natural History Museum is also a world-leading science research centre. Through its collections and scientific expertise, the Museum is helping to conserve the extraordinary richness and diversity of the natural world with groundbreaking projects in 68 countries.
  • b2me has provided cost-effective, professional travel trade representation since 2003.
  • Specialising in the arts and culture, b2me has built up a portfolio of clients that include London for Free (Tate Modern, Tate Britain, the National Gallery, the National Portrait Gallery, the British Museum and the Victoria & Albert Museum), the Imperial War Museum Group, the Museum of London, the Museum in Docklands, ZSL London Zoo, St Paul’s Cathedral, the National Maritime Museum, the Royal Academy of Arts, Shakespeare’s Globe, Bateaux London and Hard Rock Café. In addition, b2me has been retained by Dewynters Ltd as Tourism Marketing Consultant for the Tourism Department since 2004.
  • As Tourism Marketing Consultant for Dewynters, b2me provides strategic tourism marketing for many of the West End’s leading musical theatre productions including Mamma Mia!, Chicago the Musical, Disney’s The Lion King, Wicked and many others.
  • b2me has also been retained by the Group Travel Organisers Association as Marketing and Recruitment Manager since 2006. 

For further information, images or to arrange an interview please contact:
Claudine Fontana, the Natural History Museum
Tel: 020 7942 5654 Email: c.fontana@nhm.ac.uk

Cartoon image of lab coats with T.rex name label

In 2003 nearly 12,000 scientists from over 60 countries came to work at the Museum.