The UN 2010 International Year of Biodiversity (IYB) won an influential Green Award for the best international communications campaign at an awards ceremony held at the Natural History Museum last Friday.
The Convention on Biological Diversity (CBD), which runs the global IYB campaign, commissioned the communications agency Futerra to create the branding and messaging. Both Futerra and the IYB-UK team were at the ceremony to watch Ahmed Djoghlaf, CBD Executive Secretary, receive the award.
It is the first time that the Green Awards have recognised a global campaign.
Launched in January 2010 and running until the end of the year, IYB aims to raise awareness of the importance of conserving biodiversity, the variety of all life and habitats on Earth.
As well as warning about accelerating rates of biodiversity loss and highlighting the potential impacts of this, IYB is about celebrating and getting a better understanding of biodiversity, and all that threatens it.
The Green Awards judges commented that the international year has ‘helped to mainstream biodiversity from being a very technical and very bureaucratic subject to one of global concern and hope’.
Hundreds of partner organisations around the world are supporting the campaign. In Britain, over 450 organisations including the Natural History Museum are part of the IYB-UK partnership.
During IYB the Museum is helping to showcase the amazing diversity of life by publishing a factfile on a different species every day. Each Species of the day is chosen and written about by one of our scientists.
The Green Awards were launched in 2006. The new Best Green International Campaign Award was set up to reward creative and effective communication of sustainability and environmental issues to international audiences.
The IYB logo and message have been adopted in 146 countries so far, and in 29 languages. They have been seen by millions of people from Brazil to Britain, Georgia to Japan.
The judges commented, ‘This logo and message has been very widely seen during 2010 in cultures and languages as diverse as biodiversity itself! Biodiversity is the most overlooked, sustainability issue.’