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New brand for the Museum

12 October 2004

New Natural History Museum logo

You may have noticed on parts of the website or by visiting the Museum that our brand has changed.

Created with hat-trick Design, the new brand identity uses the power and variety of nature to bring together the diverse elements of the Museum's activities, from our exciting programme of exhibitions to our world-class scientific research.

The 'tree of life' logo is being replaced with a new logo that uses an 'N' to create a window into the natural world. The 'N' will display a selection of stunning photographic images of nature, many of them taken by some of the world's leading wildlife photographers (the 'N's on this page include an image of a great grey owl, a giant lobelia and a Discosphaera tubifera).

Since the previous 'tree of life' logo was introduced in 1989 the Museum has changed radically: it has opened new galleries, including the Jerwood and the Earth Galleries, and launched Phase One of the Darwin Centre, a new building that gives visitors unprecedented access to scientists and collections behind the scenes.

The Natural History Museum is dedicated to promoting the discovery and understanding of the natural world and our new brand brings these diverse elements together to generate powerful messages that truly represent our work. Over the coming months, visitors will be able to see many exciting changes inside the Museum. And don't miss our website, re-launching with a whole new look, in spring 2005.