The Natural History Museum Annual Report 2002|03
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The Director's view / 2002/3 Highlights / The Darwin Centre / Our Research / The collections / Exhibitions / Sharing knowledge / Managing our assets / Museum supporters / 2003 exhibitions and events / Financial review / Publications / Feedback / Museum contacts / Previous Year's Reports / Full graphics version

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Exhibitions / Developing our visitor offer / 2002/3 Exhibition Programme / Tring / Touring exhibitions

Exhibitions
In our 2002/03 financial year we welcomed nearly 2.9 million people of all ages and backgrounds.

This was an exciting year for our exhibitions and visitor services teams, who successfully completed the first full year of free entry for all.

In our 2002/03 financial year we welcomed nearly 2.9 million people of all ages and backgrounds, an uplift of 74% on 2000/01, which was the last full year of entry charges.

Free admission has triggered a significant change in visitor culture. People are tending to make shorter visits and are spending less per head in our shops and cafés, but they are more likely to make repeat visits. Our priorities are to understand the needs of our visitors in this new environment; to provide them with a rewarding experience together with appropriate services and facilities; and to develop continuing and valuable relationships with them.


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