text only version
In our 2002/03 financial  year we welcomed nearly 2.9 million people of all ages and backgrounds.A million people are estimated to have visited Earth from the Air. Hosted by the Museum in the East Garden next to Cromwell Road, this free exhibition featured Yann Arthus-Bertrand's memorable aerial photographs of the changing planet.


The Director's view
2002/03 Highlights
The Darwin Centre
Our scientific research
The collections
Exhibitions
Sharing knowledge
Managing our assets
Museum supporters
2003 exhibitions and events
Financial review
Publications
Feedback
Museum contacts


Text only version
Previous Years' Reports


Exhibitions
Developing our visitor offer2002/3 Exhibition ProgrammeTring
Touring exhibitions

Visitor numbers to South Kensington and TringThis was an exciting year for our exhibitions and visitor services teams, who successfully completed the first full year of free entry for all.

In our 2002/03 financial year we welcomed nearly 2.9 million people of all ages and backgrounds, an uplift of 74% on 2000/01, which was the last full year of entry charges.

Free admission has triggered a significant change in visitor culture. People are tending to make shorter visits and are spending less per head in our shops and cafés, but they are more likely to make repeat visits. Our priorities are to understand the needs of our visitors in this new environment; to provide them with a rewarding experience together with appropriate services and facilities; and to develop continuing and valuable relationships with them.


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